Instagram Ads Good, Bad, or Ugly?

Advertising is fairly new on Instagram, especially in comparison to Facebook. In fact, the advertising on Instagram is less intrusive than it is on Facebook. In one ten minute Facebook session, I typically see 4-10 advertisements. However, on Instagram, I may see one advertisement per half hour. On the other hand, Instagram advertisers utilize influences... Continue Reading →

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Facebook – The New Face of Advertisement?

As a Facebook user and a Facebook advertiser, I can assure you that I have opinions about why Facebook advertising is both amazing and a pain in the butt. However, for now, let's focus on my opinions as a Facebook user. In regards to advertisements (ads), I am not the biggest fan of how Facebook... Continue Reading →

Green for the Environment

A brand that I believe is socially responsible is SAS. From infancy, SAS has been devoted to reinvested in their employees. The company started with M&M Wednesdays and now offers a free health clinic located on their large campus (Kaplan, 2010). The company offers flexible work hours, child care, and massage therapy. SAS has been... Continue Reading →

Consumer Who?

This week as a part of my coursework I have read chapter one of Consumer Behavior by Kardes, Cronley, and Cline. Moreover, I have been prompted to answer the following questions: What type of consumer are you? What influences your buying decisions, and how? Which stage actually leads to your purchasing decisions? When making a... Continue Reading →

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