Pinterest Vs Twitter

When it comes to social media marketing, businesses should always use research and demographics to decide on the best platforms for their products, services, and target market. When deciding between Twitter and Pinterest, there is a lot of information that can be gathered; however, without having a particular business in mind, I believe Twitter is... Continue Reading →

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Instagram Ads Good, Bad, or Ugly?

Advertising is fairly new on Instagram, especially in comparison to Facebook. In fact, the advertising on Instagram is less intrusive than it is on Facebook. In one ten minute Facebook session, I typically see 4-10 advertisements. However, on Instagram, I may see one advertisement per half hour. On the other hand, Instagram advertisers utilize influences... Continue Reading →

Consumer Who?

This week as a part of my coursework I have read chapter one of Consumer Behavior by Kardes, Cronley, and Cline. Moreover, I have been prompted to answer the following questions: What type of consumer are you? What influences your buying decisions, and how? Which stage actually leads to your purchasing decisions? When making a... Continue Reading →

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